Located in Southern California Avenue D brings the spirit of creativity and spontaneous inspiration that has always been the identity of the NYC Lower East side. The identity of thinking outside the box, living in authenticity and collaborating with creatives of all types links straight to Alphabet City.
I WILL ANSWER TO ALMOST ANY VERSION OF MY NAME. DEBBIE, DEBSTER, DEBS, AND EVEN DEBORAH!
BRAND OBSESSED, DOG LOVER, FASHION GEEK!
But above everything else, I am the designer behind AVE.D. Helping businesses of all sizes create incredible product that both means something and is a means of something.
Behind my designer’s eye, my foundations have been built on the study of art history and the creation of multiple fashion lines. I’ve worked and partnered with creative solopreneurs to the most recognized brands in America. Brands I’ve partnered with vary from Peace Love World to LEVI’S. I have been an instrumental ally when launching a new product, creating a new brand and even re-branding an existing brand.
Ave.D is a creative studio based in Southern California that empowers brands and businesses through strong, authentic product designing and branding. Although I am a one-woman show, I am so lucky to collaborate with incredibly talented copywriters, strategists, and manufacturers.
Brand Discovery Consultation
Primary & Secondary Logo Options
Brand Pyramids & Brand Style Guide
Corporate Identity Package
Photoshoot Styling and Art Direction
Digital Design for Social & Ecomm
Direct to Consumer Marketing
Apparel/Fashion Design
Product Discovery Consultation
Research Trend, Color + Styles
Flat Sketches of New Bodies
Custom Print, Pattern + Color Stories
Fabrication + Trim
Linesheets + Merch Boards
Full Blow of Color + Styles
JASON SCARLATTI - VP OF DESIGN - CALVIN KLEIN UNDERWEAR
Inspiring. Thought-provoking. Outside of the box approach. Creator. Innovator and in touch.
All words that quickly come to mind when reflecting on the work ethic of Debbie Gonzalez. Debbie and I have had a working relationship since 2005 while launching a few different product categories at 2(X)IST. Maybe we simply work well together, but I always feel invigorated after speaking with Debbie. She approaches all projects with a broad lens and a different perspective than what is expected. After culminating her approach she has a laser focus to detail and is a master at execution. From beginning to end a project can evolve from a simple solution to a global thread of consumer engagement. Her process brings products and ideas through intriguing design - all the way through how it engages your spirit. It’s beyond creating product - Debbie connects how an idea can influence your life and the lives around you. It’s big picture thinking connected to a person with a very big heart and an understanding where there feels to be more questions than answers.
Simply said: creative solutions with a soul.
Otherwise known as a unicorn.
ANDY NIPON - CHIEF CREATIVE OFFICER - MAD PROJECTS NYC - LEVIS
Working with Debbie is simply a wonderful experience. She brings more than immense talent to the table. Her understanding of the technical side of creation is outstanding, but it is the soft side, the nuances, that set her apart. She understands product quality and sensibility. She knows how to tell a compelling story. She is interested in the details and doing what it takes to make the creation great, be it graphics, apparel, concepts, or human connections. Debbie is professional, efficient, knowledgeable, caring, and has always delivered beyond expectations.
The ability to do that and be a person of the highest character and integrity is her currency. Be it understated or bold, Debbie is a creator, a storyteller; someone with the confidence, curiosity, and imagination to ask "what if..." and then deliver in a way that gets results.
MIKE TAWIL - PRESIDENT - MYSTIC APPAREL - LEVIS - DOCKERS - DICKIES - AIRWALK
Working with Debbie the past 20 years has been productive, profitable, innovating, rewarding and above all a total joy! Every day she meets her challenges with a can do attitude and a smile. No job is too difficult, no task too overbearing and no challenge too daunting. Her work ethic is one of a leader making way for her team to be successful. Creativity is astonishing and she always finds a way to bring newness to a saleable conclusion. She is down to earth and has tremendous respect for her target audience whether it be for Walmart, Macy’s, Bloomingdales or Fred Siegel. That keen perception of grasping a brands DNA and translating it to a category of product is very unique and leads to great profitability as the consumer appreciates her design and attention to detail. We were able to build brands from scratch to great heights and translates other brands into new categories. She is a real pro. Manages her teams with great care and compassion and always gets the job done past expectations.
This being said the best part of working with Debbie is that her enthusiasm and joy is contagious and builds a fabulous atmosphere and appreciation for people and life. If you want the best and want success she is the one for you.
